In October 2018, No Signboard signed an exclusive master franchise agreement to expand Mom’s Touch Chicken & Burger Restaurants (“Mom’s Touch”), a Korean fried chicken gourmet food chain into Singapore and Malaysia. The master franchise agreement enables the Group to seek expansion on its own or via sub-franchisees.
Based in South Korea, since setting up its first store in 2004, Mom’s Touch presently has over 1,100 stores across South Korea and is established in major cities in the USA, Taiwan and Vietnam. Its brand name comes from the simple thought of preparing its food for their patrons, the very heart-warming way a mother prepares for a meal for her family. Its chicken is hand-battered and hand-breaded in the kitchen and marinated with Mom’s Touch very own special blend of seasoning for a fuller, tender and juicier taste.